Ollivander's Wand Shop

Ollivanders is a magic wand shop described as narrow and shabby, with a sign that reads Ollivanders: Makers of Fine Wands since 382 BC in peeling gold letters over the door. The only display is a single wand lying on a faded purple cushion in the dusty window and inside there are countless narrow boxes piled neatly right up to the ceiling.

Mr. Ollivander, the pale-eyed, white-haired shopkeeper, makes and sells magic wands to witches and wizards as they enter school or break their old wands. He remembers each and every wand he has ever sold. To determine the best wand for a witch or wizard, Mr Ollivander measures various body parts, and then checks the reactions of various wands to the buyer, a process he refers to as "the wand choosing the wizard."